Ensuring all children in Monterey County have the best start in life.
Born from a groundbreaking initiative in 1998, we’ve been nurturing families and communities in support of young children since 1999. We’re the local champions for early childhood development, thanks to funding from a special tax on tobacco products. Our focus? Children from before birth to age 5, and their families.
Did you know? By age 3, a child’s brain is already 80% fully developed. These early years are crucial for setting the stage for lifelong learning and success.
We dream of a world where the wellbeing of all young children and families is nurtured by responsive services, just and equitable systems, and safe and welcoming environments.
We’re here to make life better for our little ones and their families by:
We shine brightest when we step into these key roles:
We’re the loud, proud advocates for our youngest residents, making sure their needs are always front and center.
Think of us as the ultimate matchmakers – bringing together families, resources, agencies and support systems to help children thrive.
We focus on welcoming learning environments, strong relationships and quality care. We help families, professionals and children reach their full potential.
Children receive early and timely services that contribute to their overall wellbeing
Children have high-quality early childhood experiences, child care and education
Children are at the center of policies and legislation
Our values guide not only how we work, but also determine which projects and programs we choose to prioritize, who we work with, and what we work for: